Project Description
Xcellerate Finance has always been known for quality mortgage broking and property/financial education. However, their old logo did not represent this very well and so was time for a refresh.
In designing this new logo I wanted to give the logo a ‘warm and caring’ feel to it, while still being ‘strong and secure’ – hence the use of the human element that flows over the rest of the name.
This now portrays the personal approach to the business in educating and assisting their clients which was a very important part to the brief.
